When used correctly, both SEO and PPC have a great impact on your business. However, they do have different strengths and weaknesses.
That’s why it’s important to use both strategies in a harmonious way. Here are some reasons why you should combine your search engine optimization and pay-per-click campaigns together.
1. Increased Conversions
If you are looking for ways to achieve increased conversions, a combination of SEO and PPC is an effective way to go about it. Both marketing channels serve different purposes in the buyer’s journey and when used together can create a synergy that results in stronger insights and more robust ROI.
Search engine optimization (SEO) aims to improve a website’s visibility on search engines by targeting keywords and phrases that people are likely to use when searching for products and services related to a brand. Pay-Per-Click (PPC) advertising, on the other hand, enables businesses to display ads on search engines and pays for each click on these ads.
An integrated approach between the two marketing strategies helps businesses maximise their return on investment and make more data-driven decisions. This can be achieved by leveraging the power of both SEO and PPC tools, such as Google Analytics, SEMrush, Google Ads, Ahrefs and Facebook Ads.
2. Increased Revenue
PPC is an excellent way to increase your revenue and bring in new customers. It’s also one of the fastest ways to generate traffic.
When you combine SEO and PPC, your website will be able to get more visibility on the search engine results pages (SERPs). That can help you achieve greater success in your business and boost your revenue.
Another reason why you should use SEO and PPC together is that it can help you get more leads and conversions. This is because searchers who have previously visited your site are more likely to make a purchase than visitors who arrive on your site through organic means, Browse around here.
This is especially important for eCommerce stores. A study by Zib Digital found that when marketers use both SEO and paid search ads, they are able to find more accurate keywords and improve their ad targeting. They are also able to maintain their brand reputation and ensure that all the changes they make on their website are effective.
3. Increased Brand Awareness
Search engine optimization (SEO) and pay-per-click advertising are two digital marketing strategies that can help your business increase its online presence. SEO involves optimizing your website and content to ensure it appears on top of search engine results pages (SERPs) for specific keywords.
PPC advertising is a type of paid online marketing where businesses display ads on search engines, such as Google Ads. These ads appear at the top of SERPs and are charged for each click on them.
By using SEO and PPC together, your business can increase its brand awareness and reach new customers without spending a fortune on advertising. It can also help you gain brand authority, which is a factor that search engines favor strongly.
Another reason why SEO and PPC should be used together is that they both provide a return on investment (ROI). By implementing these two digital marketing techniques simultaneously, you can see faster results than relying on one strategy alone.
4. Increased Traffic
Getting a high volume of traffic to your website is the most vital element of any online business. This is because it helps you to reach out to potential customers who may be interested in your products or services.
One way to achieve increased traffic is through SEO and PPC. Both of these marketing strategies aim to drive traffic to your site by improving the search engine ranking.
This is done by ensuring that your website has a high Google page ranking and by creating effective keywords.
Another benefit of using both of these strategies is that they can help you to generate more awareness for your brand. If someone sees a PPC ad for your company and then clicks on an organic listing, they can become more familiar with the brand and eventually convert into customers.
Summary:
This is because a PPC ad can increase awareness for your brand and boost the visibility of your website. Moreover, it can also provide you with more statistical data that can help you outrank your competitors.
